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Get real-time data from all online grocery platforms.
Comprehensive intelligence for online grocery
Stay ahead in the fast-paced online grocery market with our comprehensive data suite. We transform complex market data into clear, strategic insights, allowing you to optimize your assortment, maximize margins, and outsmart the competition.
Price Monitoring
Promotions Tracking
Range Analysis
Private Label Benchmarking
Category Trends
Data Feeds
How our online grocery intelligence moves the needle for market leaders
Three clients, three markets, one consistent outcome - faster decisions and better margins. No testimonials, no vague claims. Just the metrics we agreed on with each team.
Global Grocery Leader
A top-10 online grocery retailer operating across 12 markets needed a single source of truth for competitor pricing - replacing manual tracking across local teams with inconsistent methodologies and no cross-market visibility.
Areas of collaboration:
- Competitor price monitoring across 12 markets, unified into one dashboard
- Weekly pricing index reports delivered to central and local pricing teams
- SKU-level data feeds integrated directly into their internal pricing model
Global Grocery Leader
A top-10 online grocery retailer operating across 12 markets needed a single source of truth for competitor pricing - replacing manual tracking across local teams with inconsistent methodologies and no cross-market visibility.
Areas of collaboration:
- Competitor price monitoring across 12 markets, unified into one dashboard
- Weekly pricing index reports delivered to central and local pricing teams
- SKU-level data feeds integrated directly into their internal pricing model
Every data point online grocery leaders rely on
All data points collected, structured, and updated daily - so your team knows exactly what they're working with before they build anything.
- Current selling price - live price shown to shoppers
- Regular price - non-promotional baseline price
- Promotional price - price active during a promotion
- Price per unit / per kg / per litre - normalised comparison price
- Price history (30 / 90 / 365 days) - price changes over time
- Price change frequency - how often a price moves
- Price change magnitude - size of each price change
- Price index vs market average - your position vs all competitors
- Price index vs specific competitor - your position vs one retailer
- Cheapest / most expensive in category - range extremes
- Price rank within category - your position by price
- Price tier classification - budget, mid, or premium segment
- Private label vs branded price gap - own label vs brand delta
- Own brand price positioning - where own label sits vs market
- Multi-pack price vs single unit - pack size price efficiency
- Online vs in-store price delta - channel price difference
- Promotion type - BOGOF, multibuy, TPR, loyalty, or seasonal
- Discount depth - % and absolute value off regular price
- Promotion start date - first day promotion went live
- Promotion end date - last day promotion was active
- Promotion duration - total days promotion ran
- Promotion frequency per SKU - how often a product is promoted
- Promotion frequency per category - category promo intensity
- Mechanic type breakdown - split of mechanic types used
- Loyalty-only vs public promotion - restricted or open access
- Featured promotion flag - promoted on homepage or category page
- Promotional price history - past promo prices over time
- Overlap with competitor promotions - simultaneous promo activity
- Share of category on promotion - % of category currently promoted
- Average discount depth per category - typical promo size
- Seasonal promotion calendar - promo activity mapped to calendar
- SKU availability - in stock or out of stock status
- New product launch date - date first listed by retailer
- Delisting date - date removed from retailer range
- Range size per category - total SKUs carried in category
- Range size per sub-category - total SKUs at sub-category level
- Brand count per category - number of brands stocked
- SKU count per brand - range depth per brand
- Private label SKU count - total own-label products carried
- Private label share of range - own label as % of total range
- Exclusive SKUs - products carried by one retailer only
- Range overlap between retailers - shared SKUs across competitors
- Range gap vs specific competitor - SKUs they carry, you don't
- Pack size variants available - number of size options per product
- Organic / free-from / premium range size - specialist range depth
- Own label tier classification - entry, mid, or premium tier
- Product name - full retailer-listed product name
- Brand - brand as listed by retailer
- Manufacturer - producing company
- Category - top-level product classification
- Sub-category - second-level product classification
- Pack size - weight, volume, or unit count
- Unit of measure - g, ml, units, etc.
- Product description - retailer-provided product copy
- Ingredients list - full ingredient breakdown
- Nutritional information - per 100g or per serving values
- Allergen flags - declared allergens
- Dietary flags - vegan, gluten-free, organic, etc.
- Country of origin - where product was produced
- Images - product photography as listed
- EAN / barcode - universal product identifier
- Retailer SKU ID - retailer's internal product code
- FoodDataLab matched SKU ID - cross-retailer normalised identifier
- Category page position - rank on category listing page
- Search ranking for key terms - position for relevant search queries
- Featured placement flag - homepage, banner, or carousel placement
- Sponsored / paid placement flag - paid vs organic position
- Best seller / top rated badge - retailer-assigned status label
- New arrival badge - recently listed product flag
- Out of stock visibility - still shown when unavailable
- Recommendation engine appearances - suggested product placements
- Bundle / cross-sell appearances - shown alongside other products
- Retailer name - name of the tracked retailer
- Retailer type - online-only, supermarket, or marketplace
- Market / country - geographic market covered
- Data collection date - date data was captured
- Collection frequency - daily or weekly update cadence
- Geographic delivery zone coverage - areas retailer delivers to
- Click & collect availability - order online, collect in store
- Delivery fee - charged delivery cost per retailer
- Minimum order value - minimum basket to place an order
- Subscription / membership pricing - members-only price flag
The data your teams actually need
Every use case, and dataset structured for online grocery - mapped to the decisions your pricing, category, and strategy teams make every day.
Mondelez promotions across retailers on multiple platforms in Europe
P&G shelf positioning on Amazon Fresh in Germany
Unilever distribution on Carrefour in France
Nestlé out of stock products on Tesco in the UK
Coca-Cola pricing across retailers on multiple platforms in the UK
Delivery ETA on Deliveroo in the UK
Enterprise-grade online grocery intelligence, built for scale
From the technology we own to the way we work with clients, every part of FoodDataLab is built to meet the standards that the world's leading online grocery platforms demand.
Multi-Layer QA
In-House Proxy Network
ML-Powered Matching
High-Frequency
Mobile Apps Data
Full-stack Infrastructure
Multi-Layer QA
In-House Proxy Network
ML-Powered Matching
High-Frequency
Mobile Apps Data
Full-stack Infrastructure
From understanding your needs to delivering data
Four steps from defining your competitive intelligence needs to having clean, matched online grocery data flowing directly into your pricing and analytics workflows.
Discovery call
Proof of Concept
Onboarding
Ongoing delivery
See what we have on your competitors
Tell us your markets and we will show you exactly what the data looks like before any commitment.
- Free proof of concept for your target market
- Delivered in your preferred format
- No contract until you are satisfied
Need an NDA first? Just mention it in the form - we're happy to sign.