Dataset: Private label assortment on Albert Heijn in the Netherlands
- Daily Albert Heijn pricing updates
- Complete Dutch grocery category coverage
- Normalized private label benchmarking data
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What the Private label assortment on Albert Heijn in the Netherlands dataset contains
Every record maps a specific own-brand product to its category hierarchy, showing real-time price points and promotional mechanics. This gives category managers a clear view of how entry-level and premium tiers are structured without manual scraping.
| Private Label SKU | Category | Pricing Tier | Current Price | vs Branded Gap | Last Refresh | ... |
|---|---|---|---|---|---|---|
| AH Pindakaas naturel | Breakfast & Spreads | Standard | €2.39 | -18% | 14min ago | •••••• |
| AH Excellent Verse Pesto | Tapas & Deli | Premium | €2.99 | -5% | 1hr 22min ago | •••••• |
| AH BASIC Spinazie | Frozen Foods | Entry | €0.99 | -45% | 4hr 5min ago | •••••• |
| AH Biologische Volle Melk | Dairy & Plant-based | Organic | €1.45 | -22% | today 07:12 | •••••• |
| AH Goudse Kaas Jong Belegen | Cheese & Cold Cuts | Standard | €4.19 | -31% | yesterday | •••••• |
24h
Refresh cycle for price data
We track daily pricing changes across the Dutch market. You can see when own-label products shift tiers before it impacts your market share.
100%
Category hierarchy normalization applied
Every SKU is mapped cleanly to a standard grocery taxonomy. Your teams spend time analyzing the data instead of wrangling spreadsheets.
0
Login barriers or gated scrapes
All intelligence is gathered directly from publicly visible storefront pages. We collect clean market signals without relying on authenticated sessions.
API
Direct integration to BI tools
The data flows straight into your existing pricing models or dashboards. FMCG brands get immediate visibility into competitive ranging decisions.
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Questions commercial leaders ask us
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